Hospitality & VENUES

The Banks
Seafood and Steak

Brand Development

Brand Strategy

Messaging

Logo

Website Design

Website Development

Signage

Menu System

Merchandise/Apparel

Celebrating New England Past and Present.

We love an ambitious project. A century after its heyday, Himmel Hospitality wanted to give Boston a modern interpretation of a long-retired concept: the New England fish house. Amid COVID, our team was tasked with creating and launching a robust and iconic identity system for this swanky new property in the Back Bay.

A dark blue background with a map of the world. Overlaid text reads 'THE BANKS' in large white letters and below in cursive 'Seafood and Steak'.
Logo for The Banks Seafood Steak featuring a compass rose design with circles and arrows, and text surrounding the design.

Casting our lines

Though we looked to New England’s past for inspiration, with nods to vintage photography and the work of Winslow Homer, a fresh palette and clean typography kept this work firmly in the present. We love how the resulting brand balances grit with grace, preppy with playful.

A table with four plates of gourmet food including a seared meat with greens and nuts, grilled salmon on a bed of greens and green sauce, roasted meat with vegetables, and a dish with asparagus, cauliflower, and meatballs, along with a glass of red wine.
Person placing green olives on a cocktail skewer into a martini glass filled with a clear drink.
Outdoor sign for 'The Banks' seafood and steak restaurant, with building and city background.
A restaurant menu or advertisement featuring seafood, steak, and cocktails, with a background image of a dining area showing tables, chairs, and a bar with alcohol bottles, and a close-up of a table set with wine glasses, dishes of food, and a window in the background.
Elegant restaurant dining table set with white tablecloth, multiple wine glasses, silverware, and napkins, surrounded by blue upholstered chairs with leather accents, in a modern, stylish dining area.

“The Banks would not have been the same without your hard work, enthusiasm, and creative vision. There is no team more talented and more fun to work with.”

ALLISON CULLEN, HIMMEL HOSPITALITY GROUP

Collage of images showing wine glass, plated dishes including steak with salad and mashed potatoes, elegant restaurant interior, and sliced salmon with greens and sauce. Below is text referencing a collaboration in coastal fare.
Interior of a seafood restaurant with a curved bar and a chef preparing dishes behind it. The decor features wood walls, hanging pendant lights, and leather chairs around the bar.
A restaurant menu featuring raw bar options like East Coast and West Coast oysters, little neck clams, jumbo shrimp cocktail, and chilled lobster tail, with a wine glass and food dishes in the background.
Black and white photograph of fishermen in a boat on the ocean, wearing rain gear and hats, with a text overlay promoting a New England fishing tradition and seafood restaurant

thebanksboston.com

Business card for Robert Sisca, Culinary Director, with contact information and address, placed next to a navy blue sign that reads 'The Banks, Seafood and Steak'.
Close-up of a sign that reads 'THE BANKS' with reflections of the sky and building in the background, and partial text 'SEAFOOD AND STEAK' below on a building exterior.
A box of matches with blue tips and a partially visible white box with a logo and text, placed on a wooden surface.
Elegant restaurant dining area with tables covered in white tablecloths, set with wine glasses and candles, large windows, dark wood furniture, and a modern chandelier with multiple exposed light bulbs.

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