Architecture, Design, & home

My Estate Concierge

 

Logo
Brand Development
Copywriting & Messaging
Website Design
Website Development
Advertising
Print Collateral

Extraordinary homes. Exceptional home management.

My Estate Concierge (MEC) approached us with a clear goal: to elevate their brand identity and digital presence while preserving the essence of their established reputation. MEC is a membership-based home maintenance service catering to discerning homeowners across New England.

Black background with white text displaying 'MEC' and 'My Estate Concierge' underneath.
Comparison graphic showing the transformation of the 'My Estate Concierge' logo.

Once the rebranding was underway, we extended the refreshed visual identity across multiple touchpoints, including branded merchandise, vehicle wraps, and print collateral. A simplified design system was implemented to bring cohesion across all materials, softening the color palette to evoke warmth while ensuring that information remained clear, accessible, and organized.

To complement the rebrand, we designed and developed a new website on Squarespace. This platform was chosen for its combination of design flexibility and ease of use, ensuring that MEC could manage their online presence effortlessly. The result is a seamless, elevated experience that mirrors MEC's commitment to delivering calm, order, and exceptional service to their clients.

Kitchen with white cabinets, a large window, pendant lights, a marble island with a wooden base, potted plants, and a bowl of cherry tomatoes.
Website home page for 'My Estate Concierge' showing a cozy living room with a beige sofa, a modern chandelier, artwork on the walls, a fireplace, and floral curtains on large windows.
Two screenshots of a website for luxury home maintenance and concierge services, featuring images of houses. The first shows a modern house with large windows and a driveway at sunset, the second displays a red brick house with black shutters and a blue door surrounded by green foliage.
Screenshot of MEC My Estate Concierge website with a testimonial quote from Alex, MEC member, praising the team for their professionalism, responsiveness, and high-quality work. The webpage features a request information button.
Exterior view of a residential building with large windows, stone and wood siding, and a man pointing at the house, part of an estate management webpage.
MEC My Estate Concierge promotional flyer emphasizing home maintenance, featuring icons of home, tools, and checklist

“Working with Vervaine has been and continues to be a pleasure. They have a talented team that is capable of executing on all matter of marketing and branding initiatives. They take the time to listen, and have proven adept in understanding our people, our business, our audience and our objectives.”

Alex Woodbury, Principal + Founder

A cozy kitchen with white cabinetry, a white marble countertop, and a gold faucet. There are red apples, a loaf of bread, and a vase with dark branches on the counter. A small stool with white and gold trim is in front of the counter.
A webpage titled 'My Estate Concierge' with sections on values, service, team, accountability, and results. The page emphasizes exceptional support, client experience, team effort, transparency, integrity, and delivering outstanding results.
A star-shaped diagram with five points labeled Service, Team, Accountability, Results, and Results. In the center, there is a black circle with the text 'MEC' and 'STAR Values'. Arrows connect the points in a cyclic manner.

myestateconcierge.com

A business card and an envelope from My Estate Concierge, with the card placed on top of the envelope, both featuring the company's logo and contact information on a neutral background.

“Vervaine has been an incredible partner in giving our brand a much needed overhaul. From a redesigned logo to a comprehensive brand guide and refreshed brand colors, they helped elevate our brand and truly capture its essence. Their team is not only highly skilled but also excellent communicators with friendly, easygoing personalities that make the entire process enjoyable.”

Allison Woodbury, Marketing Director

Visit card for Alex Woodbury from My Estate Concierge showing contact details and logo.
A printed brochure with a photo of a modern house surrounded by trees with autumn foliage. The brochure has the title 'MY ESTATE CONCIERGE' and text describing extraordinary homes and exceptional home management.

← Polhemus Savery DaSilva (PSD)

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