ARCHITECTURE, DESIGN, & HOME

Hutker Architects

Brand Development

Logo

Print Collateral

Stationery

Advertising

Merchandise

A brand with good bones.

For more than 30 years, Hutker Architects has been designing one-of-a-kind homes that tell enduring stories. The owners of the company turned to us to help tell theirs.

Hutker architects design photo by Brian Vanden Brink — Photo: Brian Vanden Brink

Authentic. Enduring. Meaningful.

When Hutker Architects turned to us to help rethink the company’s brand, we decided the new visual identity should convey foundational strength and balance, like the bones of a house. For the logomark, we created handmade serifs and crossbars that bring a sense of craftsmanship to a modern font. The “rooms” between each letterform are dynamic and spacious.

The colors speak to the company’s brand personality: a graphite hue, like the pencil strokes of an inspirational drawing, anchors the vibrant orange that captures the innovation and excitement that Hutker brings to every project. We think it’s a blueprint for success.

Hutker architects advertisement cape cod boston

“Leaning in to our unique narrative and history, Vervaine developed a set of marks and collateral that conveys our core values: rooted in craft, distilled in style, and built to last.”

MARK A. HUTKER, FAIA, PRINCIPAL

A modern house with a garden pool area, lounge chairs, and a patio umbrella, surrounded by green trees and landscaped plants.

Interior view of a room with patterned wallpaper, a wooden wardrobe on the left, a vintage dresser in the background, a modern round black table with a lamp and tray, a poster or painting on the right wall, two wooden hanging light fixtures on the ceiling, and a doorway leading to another room.

A modern house with wooden exterior and a curved metal roof, illuminated pathway leads to the entrance, surrounded by lush plants and rocks, evening scene with soft lighting highlighting the landscape and architecture.

Advancing the art of dwelling.

Launched by Hutker in 2024, the Ontic Initiative is on a mission to create a new standard for custom homes to be both passive in their demands on their environment and community and active in their influence on the well-being of their inhabitants. 

A color chart with three sections: cream, brown, and blue-green. Each section features a geometric icon and the word 'ONTIC' printed below.

Graphic with the word 'ONTIC' in large black letters, surrounded by words related to knowledge like 'rest', 'nature', 'movement', 'nourish', and 'community' in various colors and orientations.