RETAIL

Lovestruck Books & Cafe

Brand Development
Logo
Illustration
Signage & Wayfinding
Merchandise
Print Collateral
Packaging
Email campaigns

Love at first chapter.

A lush and cheeky brand identity for Greater Boston’s first romance-focused book store. From logo mark to wayfinding, custom branded merchandise, website design, we crafted a rich brand experience for this fun and decadent Cambridge destination.

Close-up of multiple red and gold heart-shaped stickers with an arrow through the hearts, scattered on a surface.

Photo: Wave Collective

A red envelope with an embossed heart and arrow emblem, partially open, lying next to a card with a red border, a heart and arrow icon, and the text 'Lovestruck Books' on a light pink background.

Photo: Wave Collective

Three baseball caps in pink, beige, and cream colors, with embroidered designs, resting on a soft, furry surface.

A row of red pens with metallic clips, labeled 'Lovestruck Books,' arranged on a white surface with shadows cast by sunlight.

A red keychain with the words 'Key to my heart' in gold lettering and a small gold heart at the bottom, attached to a red and gold metal ring.

A pink gift bag with red handles and red text that reads 'Lovestruck' against a light pink background.

A collection of round cards with romantic and floral illustrations and quotes, including a cake drawing with the text "Indulge your inner romantic," a rose sketch with the text "Love is blooming...," and a book with the text "Lovestruck Books."

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