RETAIL

Lovestruck Books

 
 

Brand Development
Logo
Illustration
Signage & Wayfinding
Merchandise
Print Collateral
Packaging
Email campaigns

Love at first chapter.

A lush and cheeky brand identity for Greater Boston’s first romance-focused book store. From logo mark to wayfinding, we crafted a rich brand experience for this fun and decadent Cambridge destination.

Logo for Lovestruck Books featuring a heart pierced by an arrow, placed above a stylized open book, with the text 'Lovestruck Books'.
Close-up of multiple red and gold heart-shaped stickers with an arrow through the hearts, scattered on a surface.
A white tote bag with red handles and red lettering on a soft white textured surface.
A red envelope with an embossed heart and arrow emblem, partially open, lying next to a card with a red border, a heart and arrow icon, and the text 'Lovestruck Books' on a light pink background.
A red sign with white text reading "Lovestruck Books" positioned on a black metal fence outside a bookstore. Behind the sign, there are colorful flower arrangements and a pink window with text that says "Lovestruck Books" and part of a cursive inscription.
Storefront window display for Lovestruck Books, with a background of open books and the phrase 'Where every page is a love affair' written in white script on the window.
A floral display with a large variety of colorful flowers and a metal heart and arrow art piece in the center.
Bookshelves filled with colorful books in a section labeled "Contemporary" in a bookstore or library.
Three baseball caps in pink, beige, and cream colors, with embroidered designs, resting on a soft, furry surface.
A row of red pens with metallic clips, labeled 'Lovestruck Books,' arranged on a white surface with shadows cast by sunlight.
Red and gold decorative tassels on red and gold envelopes with golden cupid motifs.
A red keychain with the words 'Key to my heart' in gold lettering and a small gold heart at the bottom, attached to a red and gold metal ring.
A pink gift bag with red handles and red text that reads 'Lovestruck' against a light pink background.
A collection of round cards with romantic and floral illustrations and quotes, including a cake drawing with the text "Indulge your inner romantic," a rose sketch with the text "Love is blooming...," and a book with the text "Lovestruck Books."

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ALL PROJECTS
ALL PROJECTS

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