ReTAIL & LIFESTYLE

Doe + Fawn

 
 

Shopify Website Design 
and Development
Email/Social Campaigns
Merchandise
Signage

A woman-owned nature-inspired children’s shop.

A special shop for children and caregivers looking to wear, play, relax, and read with a collection of goods tied to the natural world. We designed a custom e-commerce site for this local business so that you can shop small from anywhere… even in nature.

Website homepage for Doe + Fawn, a woman-owned children's shop in West Concord, MA, featuring a playful design with illustrations of trees, mushrooms, and rainbows.
Green circular badge with the text 'D+F' and decorative lines around the letters
Decorative text reading 'PLAY IN NATURE' with irregularly shaped uppercase letters.

Expanding on brand elements, we built out the online identity for Doe + Fawn including creative for social advertising, on-going email marketing, and a bespoke Shopify website. The Doe + Fawn credo of “play in nature” is reflected in playfulness and earthy tones we pull in throughout the brand identity. 

A young boy with short light brown hair and a white shirt sitting among green plants and wildflowers in a meadow during sunset, holding and examining a flower.
Front view of a retail store named DOE + FAWN with large display windows filled with books and children's items, and a white door with the number 105, outside a white building with a green sign hanging above.
A young child in a yellow sweater and gray beanie sitting outdoors on grass with trees in the background, holding a wooden toy hammer.
A mobile screen showing sections titled "Shop by Collection," "Wear," "Read," and "Relax." It features images of children playing with toys, a cardigan sweater, children reading outdoors, and a snack with a bunny illustration.
A mobile screen displaying the company's core values: protection of people and planet, diversity and inclusivity, wonder and joy, mindfulness and reflection, playfulness and kindness.
Homepage of a website for children toys and activities with a navigation menu, logo, and a promotional message about toys connecting children with nature, featuring a photo of children playing with toys.

doefawn.com

  • Two children standing together outdoors in a grassy field with trees in the background. They are holding yellow flowers, smiling, and dressed in summer clothing.
  • A smiling young girl with blonde hair wearing a pink sweatshirt with blue elephant prints, standing against a plain background.
  • Cover of a 2023 holiday gifting guide featuring a stylized illustration of various houses and trees in muted tones.
  • Website homepage for Doe + Fawn, a children's clothing and toy store, showing clothing on racks, a young boy playing with wooden animal figures, and store information with logo and social media links.
  • A young boy with blonde hair wearing a beige patterned shirt, raising his arm against a clear blue sky, with overlaid text advertising a spring sale offering 20% off clothing from Doe + Fawn.
  • Spring gifting inspiration graphic with floral and natural motifs
  • Poster for a summer pop-up store featuring two young children with sunglasses, one holding a flower, standing outdoors among tall grass and trees. The poster advertises a nature-inspired children's toy, book, and clothing store at 28a Water Street, Woods Hole, MA 02543, with a theme of spring gifting and inspiration.
  • A collage featuring a clothing store advertisement for Doe + Fawn with a display of children's toys and clothing, and a holiday gift guide with a mountain and forest illustration.
  • Two promotional posters for clothing sales featuring children. The first poster shows a boy with blonde hair wearing a beige shirt with brown patterns against a blue background, advertising a spring sale with 20% off clothing. The second poster shows a girl with blonde hair in a patterned pink and blue sweatshirt with blue elephants, against a green background, advertising a fall sale with 20% off clothing.
Abstract colorful shapes on brown background.

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