Real ESTATE

The Barracks

 
 

Brand Development
Logo
Illustrations
Messaging
Website Design
Signage

A Community within a Community

In order to develop a strategic and resonant creative identity for The Barracks, Vervaine wanted to deeply understand the perspectives of the people who this project would directly impact, including local government, business-owners, and housing experts. Through thoughtfully designed spaces that encourage connection, The Barracks will nurture a diverse community-within-a-community of workers, artists, and students. Over time, almost like a summer camp or college dorm, The Barracks will become a cultural touchstone within the greater Provincetown community.

Dark blue background with a red flag featuring the letter B. Text reads "THE BARRACKS" in large, white letters, and "PROVINCETOWN" in smaller blue letters below.
Blueprint drawing of a building labeled 'The Barracks,' featuring multiple levels, staircases, windows, garages on the ground floor, and a flag on a pole at the top right corner.
Informational graphic about The Barracks, a residential community for Ptown's workforce, showing a blueprint of the building, social media handle @barracksptown, and images of the town with a fishing scene, colorful storefronts, and a map with roads leading to Ptown.
Person holding a beige tote bag with a building blueprint design and the words "The Barracks" and "Provincetown" printed on it. The tote has red handles and a red flag with the letter "B" on top of the blueprint. The person is wearing black boots and ripped black jeans.
A young man with short curly black hair and a goatee is standing against a gray wall. He is wearing a blue t-shirt with a small logo on the left side.
Collection of stickers and signs promoting 'The Barracks' in Provincetown, featuring slogans like 'Stay close. Go far.'
A stylized landscape with winding blue rivers, sand-colored banks, and a red flag with the letter B on it, along with the text 'Stay close. Go far.'