EDUCATION

New England Conservatory of Music

 
 

Content Strategy

Digital Brand Refresh

Website Design

Website Development

Messaging

Print Collateral

2025 CASE Award Circle of Excellence Silver Award Winner

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2025 CASE Award Circle of Excellence Silver Award Winner •

Grounded in tradition, propelled by innovation.

The New England Conservatory of Music (NEC) has been an incubator for musical excellence since 1867. Through constant reinvention, NEC is dedicated to educating an emerging generation of musicians who will immensely impact our world through their artistry, perspectives, and passion. To channel NEC’s evolution, we introduced a fresh color palette inspired by the sights and atmosphere of their iconic Boston campus, an elegant and modern typeface, and beautiful photography that emphasizes the educational process.

Empty online meeting room with a long black table, black chairs, and a window with curtains.
A quote with a brown quotation mark icon on a yellow background, reading: 'When I arrived, people were jamming outside on the staircase, and I knew it was the place for me.'
Two musicians performing on an outdoor stage. The man plays a double bass and the woman plays a banjo, both singing into microphones. The background includes a wooden door and marble wall.

The new website began with an extensive discovery process that included numerous interviews with the NEC community, a site architecture audit, countless workshops with faculty and staff, comprehensive messaging and strategy, and iterative wireframes. In partnership with the Quarterdeck Digital development team, the outcome was a streamlined website that boasts a bold and simplified design to effectively represent the NEC experience.

  • About NEC mobile
  • NEC Admissions Mobile
  • NEC The College Mobile
  • NEC Expanded Education Mobile
  • NEC On Campus Mobile
  • NEC Give Mobile
  • Collage of three images: a choir performing on stage in a concert hall, a young man playing drums in an orchestra, and a conductor leading musicians, with text overlays reading "About NEC," "Admissions," and "The College."
  • Three panels showing different scenes: a woman playing a flute indoors, two young men with backpacks walking outdoors among buildings and trees, and a person playing a piano indoors.
Navigation menu with categories including About NEC, Admissions, The College, Expanded Education, On Campus, Give, and more, listed in columns with subcategories underneath.
A collage of images featuring various materials and scenes, including a conductor's hand holding a baton, an architectural ceiling, a brass instrument, a person playing the violin, an auditorium with seats, and modern interior design elements.
A young girl with long dark hair playing a cello, with a boy in the background using a microscope.
Book cover titled 'Musicology: Music History and Contemporary' with subtitle 'Opera Studies' and words 'Collaborative' and 'Brass and Percussion' on a brown background.
Overview of a curriculum with colorful boxes including topics like Music of Turkey during the Ottoman Period, Sensor-Based Instrument Prototyping, Creativity and Manuscripts, Climate Change Culture and Performance Practicum, and Performance and Analysis, along with 'Learn more' links and YouTube icons.
A digital graphic with the heading 'Theory meets practice.' followed by a paragraph of text about connecting coursework with real-life applications. Below, five colored blocks represent different course topics: 'Music of Turkey and the Ottoman Period,' 'Sensor-Based Instrument Prototyping,' 'Creativity and Manuscripts,' 'Climate Change Culture and Performance Practicum,' and 'Performance and Analysis,' each with a 'Learn more' link and a YouTube icon.
Screenshot of a webpage titled 'Faculty' with a subtitle indicating world-class artists dedicated to teaching the next generation of musicians. There are filter options for division, department, and instrument, and a search bar. Below, photos of four musicians are displayed, along with their names and departments: Ayano Ninomiya, Mehmet Sanlikol, Jason Moran, and Zaira Meneses.
A list of award categories with their respective age ranges or groups, including Guggenheim Fellows (51+), Current BSO Musicians (30+), MacArthur Fellows (11+), and Grammy Awards (50+), displayed on a rust-colored background.
A man with glasses and a beard, holding a trombone, speaking, with a blurred background of warm-colored lights.

necmusic.edu

Decorative ceiling with mirrors and ornate moldings in a concert hall or ballroom. Overlaid text reads: "A place for every musician."

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