HEALTHCARE

Boston IVF

 

Strategy

Identity

Brand Refresh

Logo

Print Collateral

Brand Guidelines

Illustration

 

Balancing Expertise and Care

A leading innovator in infertility treatments since 1986, Boston IVF came to Vervaine in search of a brand identity that better reflects their core standards of progressive care and research, compassion, inclusivity, and support.

 
 
Comparison of two logos for Boston IVF, showing one labeled 'Before' one labeled 'After'.

In undertaking the brand refresh, our goal was to create a logo that bridges science and humanity, balancing an expression of expertise and empathy.

The new mark interplays with organic and geometric shapes, creating a scene that abstractly depicts a parent and child, reinforcing Boston IVF’s belief that no matter the outcome of the treatment you seek, you are already a parent when you walk in their doors.

A dual-type wordmark and a confident palette further express Boston IVF’s brand as trusted, positive, and looking forward into the future.

Colorful illustrated rainbow with multiple layers of different patterns on a white background.
Two informational flyers titled "Your First Fertility Tests" from Boston IVF, featuring medical illustrations of lab equipment and the Boston IVF logo at the bottom, against a lavender background.
A newsletter or report featuring a timeline with milestones from 1986, 1998, to 2019, with a photo of a young woman and a child.
Brochures about fertility treatment and wellness, one titled 'Fertility Care Beyond Fertility Treatments' and another titled 'When Having A Baby Isn’t That Simple'.

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