NON-PROFIT & EDUCATION

Arts Foundation
of Cape Cod

 
 

Brand Development

Logo

Website Design

Print Collateral

Merchandise/Apparel

Signage

Embracing the arts on the Cape.

For over 40 years, the Arts Foundation of Cape Cod stands as a central inflection point for the funding and supporting of all arts on the Cape. Looking to the future, the organization was ready for a fresh brand identity to match the vibrancy and nuance of unique position they hold as benefactors of creativity in the area.

Logo for Arts Foundation of Cape Cod featuring a purple abstract design and white text on an orange background.
Old logo for Arts Foundation of Cape Cod featuring yellow and gold background with blue wave design and blue text.
New logo for Arts Foundation of Cape Cod with a stylized 'A' and text to the right that reads 'Arts Foundation of Cape Cod' and below.
Black abstract A of Arts Foundation of Cape Cod on a transparent background.

The new logomark expresses itself through a gestural stroke that evokes movement, craft, and a human touch. The layered form includes an A and an F as a monogram and an abstract wave as a nod to the former logo and the ocean that envelopes Cape Cod.

A friendly and sophisticated wordmark accompanies the logomark to ground as the respected and trusted resource that it is to artists, patrons, and the community at large.

“Rebranding goes beyond just a new logo; it revitalizes the organization with an energy poised to last another 40 years.”

JULIE WAKE, EXECUTIVE DIRECTOR, AFCC

A colorful pop art style pattern featuring multiple repetitions of a stylized letter 'A' in various colors and backgrounds for Arts Foundation of Cape Cod.

BRONZE SCULPTURE BY HEATHER BLUME

  • AFCC Jo Hay
  • AFCC Tote Bag
  • AFCC Bookmark
  • AFCC Artist of the Year
  • Vervaine Design Studio AFCC Donation Page
Stacked business cards for the Arts Foundation of Cape Cod, featuring colorful abstract designs and contact information for staff members.

“Rebranding a 40-year-old nonprofit is no small task, but the Vervaine Team approached it with unparalleled grace, patience, and professionalism. Their leadership earned our trust, and the final outcome is a testament to their excellence.”

JULIE WAKE, EXECUTIVE DIRECTOR, AFCC

Collection of colorful event tickets and RSVP cards for an arts foundation gala, featuring vibrant patterns and event details.

Sub-brand logos

The creative spirit of the main logomark expands through the sub-brands of AFCC, each deserving of its own expressive form.

These sub-brands are able to stand alone in their settings without losing the thread of the overarching umbrella of the foundation under which they are operated.

This creates a harmonious brand system that together will be synonymous with all the arts has to offer on Cape Cod.

Logo of Creative Exchange with a lime green abstract symbol and the words 'Creative Exchange' in white on a dark background.
A logo for Arts Access featuring a stylized blue butterfly and black text reading 'Arts Access' on a light gray background.
Logo for Arts Cape Cod featuring an orange stylized shell, with black text reading 'ARTS' and smaller black text 'CAPE COD' on a lavender background.
Children and an adult gathered for a social event engaging in conversation.
Screenshot of a podcast app featuring 'The Creative Exchange Podcast'.
A large conference hall filled with an audience, with a stage where two individuals are seated and participating in a discussion, and a large screen displaying a presentation slide with a photo of a man in a suit and the text 'Michael Bobbitt' and 'Creative Exchange California'.
Event poster promoting the Creative Exchange Conference, with a black background and yellow abstract shapes.
Close-up of a collection of colorful badges and cards on a fabric surface, including a blue card that says 'Arts Access' and a circular badge that reads 'Arts Cape Cod'.
Woman singing into a microphone while playing piano during a live music performance, with a man conducting her and musicians in the background.

← Harvard Medical School

ALL PROJECTS
ALL PROJECTS

The Women’s Edge →